The introduction of mobile web has completely changed the way users looked at the Internet. Now, this was more, a lot more than sitting before a computer, wait for the pages to open, and get the job done!
This was the time to enjoy the fun of surfing on a go! All the favorite website were now becoming available on mobile phones! And today, when the time falls short, users do find the time to keep a tab on their mailboxes and their favorite networking sites. Thanks to the mobile web.
Today more and more users are accessing the Internet using their mobile phones and other handheld devices. According to the popular website Wikipedia, the growth of mobile users accessing the Internet through their mobiles is faster than the growth recorded for desktop and laptop users!
But easy it may sound, developing websites for mobile and other handheld devices is quite a challenge. Let’s see why:
Mobile web developers know well the challenges for providing the user’s web-like comfort on their mobile sets. And that is why they are striving to make websites light, easily navigable and attractive for all kinds of handsets, as these are the major requirements for mobile web development.
Most businesses have started looking at mobile websites as a potent marketing tool. Gradually the corporates have realized the potential of making their websites compatible with mobile phones. This would not only give them a broader presence but also attract a new band of customers.
From news portals to e-commerce websites, mobile websites are gaining their share of importance. Quicker and user-friendly browsers such as Mobile Safari and Opera Mini are adding to the phenomenon of mobile web development.
Smartphones have added to this trend with mobile phones turning to complete multimedia device rather than a simple communication tool. With the advancement in HTML 5 and development of a wide range of apps, web browsing on mobile phones has become easier.
Targeting Mobile Web Development
Mobile websites are much targeted compared to traditional websites. They include only the core message that acts as a persuasive tool rather than a traditional website full of advertisement and unnecessary applications.
The user base of Internet-enabled mobile handsets is far wider than the number of desktop and laptop users that makes it a better marketing tool. Also, using mobile phones requires very little or no training compared to desktops and laptops.
Mobile web can be literally accessed on the move, which is not the case with laptops, no matter how much wireless connectivity is available. It is much more convenient for a quick web browsing compared to a laptop.
A mobile website creates brand value for your business in the market. Not all of your competitors would have a professional mobile website. This will put you into a completely separate league much to the envy of your competitors.
It is very easy to integrate a mobile website with offline media, which gives users a chance to browse the information at their own ease.
If you want to use the Internet and web to the maximum, you should start seriously thinking about mobile web development. Outsource your custom mobile development project to a good offshore development center like at and you will see the results for yourself.
Mobile web developers can also create a good website from the existing content that they have on your website. They will run tests on the popular mobile browsers that will ensure an enthralling experience for your existing and potential customers.
By focusing attention on the traditional internet user who accesses the internet form a desktop or a laptop, a business is restricting itself to just a part of its target customers. But, by developing and deploying a mobile website they are widening their scope and reaching a bigger target audience.
This means they can further increase their chances of converting prospective customers into customers. In a cutthroat world of business, its become increasingly important to use as many marketing avenues as possible to steal a march over competitors.